The strap makes the watch – that's no exaggeration. The same watch model looks completely different on a NATO strap than on leather or rubber. But what types of watch straps are there, and wh...
The Best Watch Straps for the Rolex Submariner
The Rolex Submariner is the best-selling luxury sports watch in the world – and one of the most versatile when it comes to straps. With its lug width of 20mm, it fits practically any high-qua...
Watch roll vs. watch box – Which is better?
If you own more than one luxury watch, you need proper storage. The two most popular options: the classic watch roll and the watch box (what we call a ZIP Case). Both protect your watches – b...
Change NATO Strap: 5-Minute Guide
Changing a NATO strap is one of the easiest things you can do to your watch – and it completely transforms the look. Whether it's a Rolex Submariner, Omega Speedmaster, or Tudor Black Bay: a NA...
Patek Philippe Aquanaut: Why everyone wants THIS watch
We have all seen this watch thousands of times and maybe even had it on our wrist. It seems like everyone wants it - and no one can get it: the Patek Philippe Aquanaut.
The perfect watch storage: Our watch rolls & zip cases
What makes the perfect storage for your luxury watches? For us, every detail is important: from the material to handling to durability. To ensure that your watches are gently nestled and safely st...
From a watch collector for watch collectors
Hi, I'm Burak. What started as a YouTube hobby has now become one of the largest German-speaking watch communities.
Every product in this shop is born from the same passion as my videos: I want the best for your watch – handcrafted, well thought out, to the point.
To the YouTube Channel